DAA Daily

Online Retailer SHEIN Holds First Ever Virtual Catwalk Show

By Najla Banimalek, Staff Reporter, The Pawprint

Global online retailer SHEIN held their first virtual catwalk show on September 19th, featuring Ellie Goulding, Rita Ora, Stefflon Don and SHY’M. The event was streamed online on Saturday at 9pm (UAE time) through the SHEIN app, with over 100 influencers attending. 

The #WalkYourWonderful began by posting their “walk” on social media, and having it presented at the virtual show. 

This groundbreaking show was one of the first to be all inclusive, breaking boundaries to have everyone on one virtual platform.

In light of the recent “Black lives matter” protests, this catwalk has pleased many as it helped support women and get rid of racial inequality. As a company, SHEIN has stressed the importance of making everyone feel beautiful and accepted, and allows people to showcase their personality through their fashion. 

The walk included their newest winter collections; Classic Bohemian, Modern City, Renaissance Romance, Retro Vogue, and SHEIN Premium, which are all available on the SHEIN app.

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