By Sara Al Jandal
Prolific Youtuber Shane Dawson is making an eight-part series devoted to the life of his fellow and a controversial Youtuber Jake Paul. Shane Dawson has been a part of the Youtube community since 2008, gaining popularity by creating skits, conspiracy videos and more. Jake Paul is an infamous Youtuber that is known for his extreme videos, such as driving motorbikes into pools and abusing his housemates.
Dawson has so far published 6 of his videos about Paul, which began on 27 September 2018, and will continue throughout November. The videos discuss Paul’s critics and try to get into the mind of Paul. Dawson typically makes these videos in order to understand fellow YouTubers and their traits off-camera. Therefore, Paul’s viewers are able to see him in a different angle as a giving and warm-hearted person, instead of having the rebellious and destructive personality that his viewers see regularly. The revealed “truth” about Paul has become a popular topic to discuss. The videos are being watched by over 50 million people per month, generating around $2 million per month.
The controversy over Jake Paul and his family is what spikes interest in viewers, as Dawson addresses questions that the whole Youtube community has been wondering about. The videos involve a multitude of sponsorships, contributing around $85,000 to $170,000 per video. Since the Dawson makes 15 uploads per month, it leaves an additional $2 million per month.
Since social media is such an integral part of the younger generation, Youtubers such as Shane Dawson and Jake Paul provide a new source of entertainment, on a platform that has essentially become the young people’s Netflix.
They follow the lives of these YouTubers, their daily movements and everything that happens to them. They become absorbed in lives that are not their own, and wanting to be like them, they imitate their behavior, regardless of how inappropriate or dangerous they are. These children, with their eyes glued to their laptop screens, are filling the pockets of these “influencers”, as they bank an average of 6 figures a month.