DAA Daily

Facebook suspends AIQ data firm used by Vote leave in Brexit campaign

Mark Zuckerberg, chief executive officer and founder of Facebook Inc., speaks during the Oculus Connect 4 product launch event in San Jose, California, U.S., on Wednesday, Oct. 11, 2017. Facebook unveiled a cheaper virtual-reality headset that works without being tethered to a computer, rounding out its plan for pushing the emerging technology to the masses. Photographer: David Paul Morris/Bloomberg via Getty Images

Facebook has suspended a Canadian data firm AggregateIQ that played a key role in the campaign for the UK to leave the EU. They said AIQ may have improperly received users’ data. It cites reported links with the parent company of Cambridge Analytica (CA), a British political consulting firm, which combines data mining, data brokerage, and data analysis with strategic communication for the electoral process. CA has also been accused of improperly accessing the data of millions. AIQ denies ever being part of CA or accessing improperly obtained Facebook data.The Vote Leave campaign paid AIQ £2.7m ($3.8m) ahead of the 2016 EU referendum. AIQ’s website once quoted Vote Leave chief Dominic Cummings saying: “Without a doubt, the Vote Leave campaign owes a great deal of its success to the work of AggregateIQ. We couldn’t have done it without them.” The quote has since been removed.

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